Handels on Wheels
Visit live siteRole / Services
Design, Development
Summary
Brand and web presence for a mobile dessert concept with event-first storytelling.
Location & Year
USA / 2023
Challenge
The Problem
Handel's on Wheels had a compelling story — rooted in Alice Handel's 1945 Ohio origins and brought to Southern California — but no web presence that matched the personality of a premium mobile dessert brand. The site needed to drive event bookings while feeling warm and memorable.
Solution
The Approach
Led with brand heritage to build instant trust, then structured the page around two distinct service offerings — ice cream truck packages and tableside live-scooping — with clear tier breakdowns and a prominent booking CTA that kept momentum through the funnel.
Highlights
Key Features
- Heritage storytelling section grounding the brand in its 1945 origins
- Two-track service structure: truck packages and tableside catering
- Tiered package display (Basic, Premium, Mini) with scoop counts and add-ons
- Booking form with full event qualification fields
- Social integration linking to Instagram and Facebook for ongoing engagement
- Three physical location listings with direct contact support
